For Brands
You built the brand. We build its European business – as your distributor, with market entry, retail placement, marketing and operations in one partnership.
Your Growth Partner
Entering Europe means regulation, retail negotiations, logistics and localised marketing – all at the same time. With OneWave you have one partner for all of it.
Strategy, compliance, sales, marketing and fulfilment under one roof. You work with one contact instead of a string of agencies – and with one plan for your brand in Europe.
Established relationships with Europe's leading beauty retailers – drugstores, perfumeries, department stores and online. We know which buyer is looking for which brand.
Ingredient, claim and labelling checks, EU-compliant labels, import, warehousing and delivery – handled from our base near Frankfurt, so your products are market-ready: legally, logistically and linguistically.
Where Your Brand Sells
We place brands across the channels that matter in Europe – drugstores, perfumeries, department stores, online retailers and specialist retail. We know the buyers and the category, and we present your brand where it fits.
Retail partners Our brands are listed at dm, Rossmann, Müller, Douglas, Zalando and Flaconi, among others.
Retail partners
Channel strategy is defined per brand. Not every brand belongs in every channel – and we will tell you which.
How We Work
Four answers to the questions brand teams ask us first.
As a distributor. OneWave imports your products, holds stock in Germany and sells them to retailers in its own name. You have one contractual partner for purchasing, warehousing and sales in Europe.
Our focus is Germany, Austria and Switzerland. We open further European markets on request – depending on brand, channel and retail partner.
We guide you through it: ingredient, claim and labelling checks, EU-compliant labels, import and customs. Which regulatory roles we take on for your brand is something we clarify in the first conversation.
English, German and Korean. Your team in Korea talks directly to our team – no detour via translations.
Our Approach
Four steps from first conversation to growing business. No black box – you see every step.
We get to know your brand, your range and your goals; you get to know our team and our network. Fit matters on both sides.
We define positioning, channel strategy, price architecture and the regulatory roadmap for the EU.
EU compliance, labelling, import and first listings. We prepare retailers and consumers at the same time.
Once you are live, we develop the business: assortment reviews, promotions, marketing activation and new channels.
Our Growth Model
The six steps of our growth model – and what they mean for your brand in practice.
Strategy & Regulatory
Before the first order ships, we check that your products can be sold in the EU: ingredients, claims and labelling, EU-compliant labels, import and customs – guided by our team and documented for you.
In parallel, we define positioning, channel strategy and price architecture.
Positioning & Identity
We translate your brand for European consumers and retail buyers. Positioning, story, key visuals and product messaging – adapted to the market, faithful to the brand.
Together with you, we prepare the materials retailers expect.
Omnichannel Network
Our key account team presents your brand to buyers, negotiates listings and manages the relationship.
Drugstore, perfumery, department store, online and specialist retail – from one team.
Assortment & Margin
A listing is the beginning, not the goal. We manage assortment, price and margin structures, promotions and retail activities with each retailer to keep the brand growing.
And we tell you honestly what works and what does not.
Localisation & Digital
We make the launch visible. Localised content, digital campaigns, influencer and press work, events and point-of-sale material.
Coordinated with the retail calendar, so that activation and availability meet.
End-to-End Logistics
We import, store and deliver. Customs clearance, packaging and labelling compliance, warehousing and distribution from Germany.
Reliable, transparent and to retail standards.
Brand Fit
We select carefully. Our portfolio is built on brands with proven product quality, a clear identity and the ambition to build a long-term European business. Ingredient transparency and responsible packaging matter to us – and to our retail partners.
Your contact
Head of Sales & Marketing
We speak English, German and Korean.
We usually reply within two working days.
Start a Partnership
Tell us about your brand. We will come back with a first assessment and a suggested way forward.
