About OneWave
The growth partner for K-Beauty in Europe.
Since 2016, OneWave has taken Korean skincare and make-up from Seoul to the shelves of Europe's leading retailers. Based near Frankfurt, working with brands and retailers across Europe.
Our Mission
Korean innovation. European standards.
Korea sets the pace in beauty innovation. Europe sets the bar for quality, safety and compliance. OneWave brings the two together: we select the brands with real potential, make them EU-ready and place them where European consumers shop – so brands and retailers both grow.
Our Story
It started with one brand.
Looking for skincare he could trust, Won Chung discovered WHAMISA – a fermented natural cosmetics line from Korea – and decided to bring the brand to Germany.
Today Won Chung is CEO of OneWave, and the company no longer imports a single brand but a carefully selected portfolio of K-Beauty labels for European retail. One thing has not changed: we only work with products we believe in.
- 2016
OneWave is founded – with one brand and one conviction.
- Today
A curated K-Beauty portfolio for Europe's leading beauty retailers.
What We Do
From Seoul to the shelf.
We are the bridge between Korean brands and European retail. Strategy, EU compliance, sales, retail development, marketing and fulfilment – one integrated partnership rather than a chain of service providers. Our growth model shows how the pieces fit together.
See our growth modelPartnership Approach
Strong values grow partnerships
Growth is a shared effort. These principles shape how we work with brands, retailers and each other.
-
Partnership first
We build relationships, not just listings: shared goals, honest conversations and a long-term view.
-
Trust and honesty
We only carry products we have tested and believe in. What we promise, we deliver – to brands, to retailers and to consumers.
-
Responsibility
We take ownership of our decisions and their impact – on people, on partners and on the world around us.
-
Sustainability
We prefer brands that take sustainability seriously – in formulas, packaging and supply chain – and we hold ourselves to the same standard.
-
Entrepreneurial spirit
We think like owners and move fast. Direct contact, quick decisions, hands-on work – always close to the product.
-
Innovative culture
We test new ideas, learn fast and keep improving – so our partners stay ahead of the market.
The Team
OneWave, one team.
Behind OneWave is a team of beauty, retail, logistics and marketing professionals with roots in Korea and Germany. Between us we cover ingredients and formulations, EU regulatory work, key account management and cross-channel brand communication. You deal with people, not a ticket system – every partnership has dedicated contacts in the team, in English, German or Korean.
Why OneWave
More than a distributor.
A distributor moves products. We move them – and grow brands. OneWave combines market knowledge, retail relationships and operational capacity in one team – so brands enter Europe with a plan instead of a shipment, and retailers get a category partner instead of a supplier. Strategy, sales, marketing and fulfilment: we run all of it, and we stay accountable for all of it.
Get in TouchCareers
Grow with us.
We are a growing team near Frankfurt. We offer a fast-moving environment where quality, innovation and team spirit come first – and where good ideas reach the decision-makers quickly. Sales, marketing, operations, finance or creative: if you share our passion for K-Beauty and for building brands, take a look at our open positions.