About the Brand

Stocking SKIN1004

SKIN1004 has built an entire skincare universe around one extraordinary ingredient: Centella Asiatica grown in Madagascar. Cultivated in an environment of volcanic soil, abundant rainfall and exceptional biodiversity, the brand’s Centella is positioned as the foundation of its soothing, barrier-supporting philosophy. Rather than using provenance as a decorative story, SKIN1004 makes it central to the product architecture – from its signature Madagascar Centella Ampoule to targeted ranges addressing hydration and sensitive-looking skin. This gives the brand an immediately understandable identity in a crowded category: one hero ingredient, one memorable origin and multiple consumer solutions. With minimalist design and ingredient-led communication, SKIN1004 has turned Madagascan Centella into one of contemporary K-Beauty’s most recognisable signatures.