About the Brand

Stocking EQQUALBERRY

EQQUALBERRY brings a new visual and emotional language to ingredient-led K-Beauty. Rather than presenting efficacy through clinical codes and white packaging, the brand combines targeted skincare with bold colour, playful naming and highly recognisable formats. The Swimming Pool Toner captures that approach perfectly: an everyday toner designed to gently exfoliate, hydrate and improve skin texture, supported by protease, panthenol, beta-glucan and a blend of berry extracts. The wider portfolio extends this distinctive identity into toner pads and targeted treatments. EQQUALBERRY therefore occupies an interesting space between performance skincare and next-generation beauty culture – making sophisticated routines feel approachable, discoverable and highly shareable for younger consumers without reducing skincare to aesthetics alone.