About the Brand

Stocking Centellian24

Centellian24 is not simply another Cica brand. It is the derma-cosmetic skincare brand of Dongkook Pharmaceutical, drawing on more than five decades of research into Centella Asiatica. At its core is TECA, a highly purified titrated extract produced through Dongkook’s rigorous extraction process. The brand reports that only around 2 % is extracted from 100 kg of Centella – and that more than 100 million units of its signature Madeca Cream have been sold. This combination of pharmaceutical heritage, proprietary ingredient expertise and proven consumer demand gives Centellian24 an unusually strong authority within the Cica category. It is Korean derma skincare with a story that begins long before K-Beauty became a global phenomenon.